Converse/Concept

AllStar Lisbon Event

This project was developed with Concept agency for Converse's All Star brand.

The client

Converse is an American shoes, lifestyle, and athletic company that owns the famous brand AllStar.

The task

Converse created a global campaign for the launch of its 2010 Chuck Taylor's Spring/Summer collection and it aimed to promote creativity and originality in Art, Fashion and Sports. The events took place in cities like Berlin, Los Angeles, Sydney and Lisbon.

The concept

We took inspiration from the concepts "You’re On”, “You’re Up”, “You’re it” created internationally and developed the Portuguese version "You're Here".

The results

We invited seven local artists to showcase their unique pieces. Besides the exhibition and the collection there were other activities such as graffiti, personalised t-shirts and shoes, DJ sets and a lot more. It was a huge media and consumer success.