National roadshow for La Redoute. We drove the bus across the country, displaying the product portfolio of the French brand.
La Redoute is a French fashion brand that makes French style accessible to all. The company sells its products online.
Havas Media asked us to create a national brand activation to raise La Redoute's awareness and to educate people on how to buy at the online store.
We've transformed a regular bus into the "Le Bus". A movable store to engage the target with its powerful look and interaction.
We had hundreds of visits and the online brand increased its sales and site views in Portugal.