La Redoute / Havas Media

National Roadshow

National roadshow for La Redoute. We drove the bus across the country, displaying the product portfolio of the French brand.

The client

La Redoute is a French fashion brand that makes French style accessible to all. The company sells its products online.

The task

Havas Media asked us to create a national brand activation to raise La Redoute's awareness and to educate people on how to buy at the online store.

The concept

We've transformed a regular bus into the "Le Bus". A movable store to engage the target with its powerful look and interaction.

The results

We had hundreds of visits and the online brand increased its sales and site views in Portugal.