LG

Stadium photobooth

This is LG's stadium activation project.

The client

LG is multinational company and brand of electronics, known for its mobile devices, television sets and home appliances.

The task

LG wanted to maximize a fooftball match (between Benfica and União de Leiria) sponsorship.

The concept

For this activation we created "The statium bench photobooth" where the supporters from both teams took pictures holding boards with special messages (such as "Goal!" or "Mom I'm watching the match, I can't pick up!") that were displayed in the big screen during the break.

The results

There were a lot of participants and it was a success.