This is a project to launch a new restaurant. we were responsible for the branding and interior design.
PAIÁGUA is a coffee house and brunch place located in Oeiras that opened doors in February of 2014.
We were asked to create the brand visual identity as well as the store interior design.
We established right away that PAIÁGUA's communication tone would be very friendly-like, in order to create a close relationship with clients. We used popular sentences like "Chilling with my friends" and created a relaxed but cool place to hang out and have brunch.